The biggest need for any auto shop is always customers. We lay out 3 winning strategies for increasing your car count that you can start putting into practice immediately.
The most successful businesses and shops know their market. They know what types of people will be most likely to come to their shop and pay for their services. Because of this, they know exactly who, where, and how to promote their business that will yield the most leads and the most paying customers. If you have tried marketing and advertising your shop in the past only to see mediocre returns, the lack of knowledge of your market is likely the culprit.
The best way to find your market, is to look through your past and existing customers. Look for patterns such as vehicle type, location, and type of service you provided. You should be able to come up with specific groups of people that are most likely to use your shop. With Ritty, we will offer extensive reporting options that let you analyze all your past sales and customers and easily group them by different characterisitics.
Once you have identified these groups, you’ll be able to promote your business effectively and win more customers. For instance, If you find that most of the work you are doing is for individuals that found your shop online, you would know that you need to spend more time optimizing your website, and improving your company pages on Yelp, Facebook, etc.
Proper scheduling for jobs can be a big factor for your car count. Bad scheduling can mean turning customers off with long wait times, or delays in when you can take on new business. Take a close look at your scheduling for your shop. Look for times when employees are at their busiest and when things are slow and adjust accordingly.
Ritty will arrive with extensive scheduling capabilities. It will be able to automatically optimize the schedules of every worker in your shop. This includes appointment times, route planning, and job duration. It’s like having the world’s best assistant at everyone’s side at all times.
Optimized schedules for your employees can mean more than increased car count. It can also mean quality work (lower failure rates) and happier employees (less turnover).
Do you have loyal customers who return to your shop for regular services? Have you made service suggestions to customers for repairs that you were not able to address on their last visit? These are the kind of actions needed to increase your car count with repeat business.
It is important to keep track of service records in a way that makes them easily searchable. This way you can begin to generate reports. Consider running a report at the end of each month to find customers who have not been in for a year and reach out to those customers with a quick hello and light reminder that you are here if they need anything.
Ritty’s planned CRM (Customer Record Management) system will enable you to keep all of your customers information and contact info in one place that is easy to maintain and search. This will make it incredibly easy to reach out to past customers and market new services to them
Just by being more aware of your market, cleaning up your schedules, and keeping better track of your existing customers, you can be on the road to doubling your car count in no time.